Goal focused, creative Food Service Marketing Director professional with 25 years of progressive success in diverse, exacting environments. Able to strategically plan best solutions based upon operational requirements to lower costs, improve bottom line profitability, while ensuring high customer satisfaction, and loyalty. A positive, optimistic, well-organized self-starter who excels under pressure and meets deadlines. An effective mentor who reduces employer costs by teaching and implementing time management. Designs and coordinates digital, web/print/mobile based projects from inception through completion. Published writer, editor, and commercial photographer.
MY THOUGHTS ON ME... always LEARNING... evlove CONCEPTS... grow IDEAS... think POSITIVE...
MARKETING
Creating new ideas to interest the public is a never-ending process but it’s so much easier when you have a product you personally believe in but what makes it even better is when you can find creative standout ways to showcase it that makes it all worth the effort.
PRINT & GRAPHICS
When it comes to my style of print & graphic design it’s quite simple, crisp images with distinct eye catching coloring, creative tag lines and a title people will remember.
WEB DESIGN
Web Designers build web, Graphic Designers layout for print but when you can bring print styles into web then you have the best of both worlds.
MY TIMELINE
PROFESSIONAL EXPERIENCE
SEPTEMBER 2001 - JULY 2005
ASSISTANT MARKETING DIRECTOR NYC Department of Education - SchoolFood, LIC NY
Pro-actively and effectively managed significant marketing functions for this NYC based organization with 1,400+ accounts across New York City. Duties included staff hiring and training, brand management, process development/improvement, campaign development and execution, and served additionally as a hands-on Art Director and Web Designer. Saved the company over $100,000 annually by rescheduling promotional logistic structure.
JULY 2007 - JULY 2008
LEAD DIGITAL DESIGNER Recovery Innovations, Phoenix, AZ
Lead marketing strategist responsible for coordinating, producing and distributing a variety of digital media formats including print, web, and e-learning platforms used to increased internal and external business performance and communication for 12 locations across the United States.
DECEMBER 2009 - SEPTEMBER 2011
CREATIVE DIRECTOR Queens Ledger Newspaper, Maspeth, NY
Led graphic design and editing teams for eight weekly newspaper publications. Conceptualized and implemented innovative cross promotional inter-active online, mobile, digital and print media solutions. Directed email campaigns to target audiences to enhance client’s brand awareness and increased corporate sales by $450,000 in 2010.
SEPTEMBER 2008 - NOVEMBER 2014
MEDIA MARKETING MANAGER iTUSA Tennis Academy, Scottsdale, AZ
Devised, implemented, managed traditional/email marketing efforts and social media concepts as a means to develop leads, increase brand awareness and generated revenue using common techniques with creative “outside the box” thinking that created interest and a steady return on investment (ROI) via subscription.
NOTE: Worked remotely starting in 2010 to explain the overlapping dates
SEPTEMBER 2011 – CURRENT
MARKETING & COMMUNICATION DIRECTOR NYC Department of Education - SchoolFood, LIC, NY
Lead creative team and corporate communications for the organization. Conceptualize, orchestrate & direct marketing campaigns to effectively reinforce and build our brand image. Mange makerketing efforts for new product launches. Achieve targeted corporation endorsements and partnerships while using brand integration within local community groups to build awareness. Research and analyze market trends to develop strategies and concepts to cater to clients tastes. Pro-actively manage organize/conduct photography shoots, draw website wireframes and oversee the company’s website management efforts.
Portfolio Highlights
1
MARKETING CONCEPTS
LUXURY ESSENTIALS MAGAZINE
Hired by the company to develop a concept that would combine over 40 clients they represented at trade shows into one unique format that would eliminate carrying so many different brochures. Luxury Essentials Magazine incorporated everything into a 120 publication that showcased the clients’ ads and the employee’s knowledge on them. Doing this showed information awareness that customers were looking for while also creating brand cognizance. Sales the first year rose 12% because customers realized they could get everything they were looking for from one provider.
A complete overhaul of the restaurant’s website that will convert to desktop, tablet and mobile platforms while keeping the overall design elements in place. Also handled all photography shoots and rewriting of the site content
Storyboard the concept, recorded and edited this cooking video as a way to teach & train employees the proper preparation of menu items.
1
MOBILE DEVELOPMENT
BOURBON STREET MOBILE APP
Developing a mobile app for this restaurant so it can be an ALL-IN-ONE destination for their customers. Their patrons will get the latest events, specials, menus and social feeds through the app. Set to launch this spring when their rooftop reopens this app will keep everyone up to date on what’s going on at Bourbon Street!
NOTE: COMING SPRING 2018
1
E-NEWSLETTER
COMMUNICATION IS KEY!
Built an internal weekly email blast that would consolidate all department notifications into one to reduce the amount of daily emails sent out to the field.
Took an online Adobe Illustrator class from Envato Tuts+ in October 2015 as a means of self improvement & upgrade my design skills by making Christmas gift cards for the 2015 season. This is the result of the project.
